client
ADAE
attachment
blindesign accompanies ADAE since 2006.
challenge
End of 2015, the think tank asks blindesign to foster a strong involvement of its members by offering interactive tools, and encouraging the attraction of new adherents.
UX design
01 –
To renew the membership experience, blindesign fully revamps the website in responsive design, integrates a calendar / ticketing for conferences organized by ADAE and a real social network with instant messaging, virtual think tanks and directory, in a “club spirit”.
e-mailing
02 –
An emailing campaign is created to strengthen regular information to members and sympathizers.
03 –
A new brochure and membership cards are also created, based on a design guidelines greatly reworked.
epilogue
The conferences are full, the web site traffic is multiplied by 4, the bounce rate divided by 3.
services
Creative direction, visual identity, logotype, iconography, UX design, website, ticketing/booking, enterprise social network, emailing campaign, membership cards, plaquette, presskit.
